01
List the information that must remain available
Write the title, date, location and any necessary next step as plain text before describing visual effects. Decide which details belong together and identify the intended display context. A screen that people pass briefly differs from a page they choose to read, so record the situation instead of assuming one sequence suits both. Keep any unresolved content visible in the brief. A reusable starting record can contain message, audience, setting and essential details. This gives the design a communication purpose that can be reviewed independently of its movement.
02
Describe each change and its reason
Break the proposed sequence into a few states and say what changes between them. For example, the title could appear first and the date and location could join it, leaving all essential information visible in the final composition. Record timing as a choice to review rather than inventing an ideal duration. Ask what each transition adds: an introduction, a relationship or merely decoration. Keep the written message beside the sequence so the reviewer can see whether an effect delays information or competes with it. The brief should make those tradeoffs explicit before a polished animation exists.
03
Provide a still composition and review both versions
Prepare a static layout containing the same essential details. Identify how that version will be used when motion is unavailable or not preferred, and keep it connected to the same content source. During later review, examine the actual motion draft and still layout in their intended context; do not treat the planning notes as evidence that either works for every viewer. Record questions, requested changes and the version reviewed. The completed brief gives a designer a purpose, sequence and alternative presentation while preserving the need to evaluate the result after it is made.